Demanding It All
Good day or evening to you, Gents. Let’s talk about what sets Blackwood™ For Men apart, shall we? Actually, we’ll talk—you can just listen. It’d be weird if you talked, with us unable to hear you and all. But if you want to talk, we can’t stop you. Besides, that’s what we’re looking for here at BFM: independent thinkers. Men who can make their own decisions about their grooming needs. Men who want something safer, stronger, more focused and more effective, and all at a sensible price. Is that you? If so, then we just want to say “Dude, you are really demanding. Who thinks they can get that all in a single product?”
Skipping to the Important Stuff
We’ll spare you the details of how we’ve managed to create grooming products that are premium grade and specially formulated for men, all at a reasonable price. (We’re pretty sure it was vertical integration. Isn’t that what it always is nowadays? Oh, and economies of scale. Throw that in there too.)
What’s more important to cover right now is what makes our shampoos, conditioners, washes and cleansers more multifunctional and powerful than your average everyday throwaway men’s products. And that can be summed up in one word: Botanicals.
“Botanicals?” you say. “Sounds like girl stuff.” Indeed, for a long time you could only find botanicals in beauty products geared towards women. But it turns out that after centuries of working at it, women have actually learned a thing or two about maintaining their appearance and youthfulness. One of those things is that there are ingredients found in nature that can clean, moisturize, replenish and protect the skin and hair. Given the choice between using these botanicals, or a synthesized chemical like, say, triclosan, you’d probably choose the former—unless you’re just a guy who deliberately does dumb dangerous things to prove his manliness and thumb his nose at the merciless force of Fate.
Yes, things like licorice root, peach leaf, honey, green tea and activated charcoal may sound like ingredients you’d find at some hipster backyard BBQ/baby shower. But hear us out: these natural substances that actually exist and thrive outside a laboratory can also play a key role in keeping your skin and hair clean, refreshed, and healthy—and without the disturbing side effects linked to some personal care chemicals (we’re looking at you, phthalates).
Let’s take honey, for example. It’s a natural humectant, meaning it can attract moisture and keep it locked in, which does wonders for fighting dryness. It’s also a powerful antioxidant, which means it can protect against cell damage. Those are two excellent reasons why we put it in our HydroBlast Moisturizing Shampoo.
And that’s just one small example. Blackwood™ For Men products are actually filled with botanicals that have multiple potential benefits: aloe vera as a conditioner, citric acid as a skin cleanser, ginseng as a hair stimulant. What’s more, our products are formulated in Japan, which has been at the forefront of the rapidly growing men’s grooming movement. So our shampoos, conditioners and cleansers are also infused with top Asian botanicals that you won’t find in most other men’s products—things like Tsubaki oil, Tanakura clay, and Swertia Japonica.
These are just some of the reasons our X-Punge Foaming Face Wash, Cooling Clay Facial Wash, and Active Man Daily Shampoo stand out from the pack. It’s all about the botanicals, boys, so get on board now and start reaping the benefits. And if the whole “botanicals” thing still feels a little too girly for you, how about this: we’ll just call them “bro-tanicals” instead. That’s right. Brotanicals—natural beauty boosts, specially made for dudes, bros, brahs, and any other guy who wants to get a little bit more from his grooming products, without necessarily paying more.
Man, that’s not bad. Brotanicals. We’re gonna have to go trademark that before someone else does it and we’re left with a lame second-rate portmanteau like boy-tanicals or bo-manicals.
Okay then, we should go, but we’ll talk soon. Again, that means we’ll talk via blog while you listen via screen. But do feel free to comment below! We’d love to hear your questions, reactions, and attempted improvements on our brilliant wordplay.